October 11, 2011 | Back to Main Conference Schedule
These days it's increasingly difficult to innovate in a complex, interconnected world without getting a little help. In the past the brilliance of a single designer could deliver a masterpiece to a largely uninvolved audience who politely applauded as they emptied their wallets. In the age of crowdsourcing, energetic and specialized creators collaborate with an engaged an informed audience to evolve products, create services, and change society. This revolution of collaboration mirrors the rise of punk rock, slam dancing, and lo-fi.
In this presentation, ten selected vignettes will illustrate how the "mosh pit code of conduct" can help you order the chaos and direct the energy of collaborative research and design.
Attendees will learn:
Dante Murphy
Vice President, User Experience
Digitas Health
Dante is the Vice President of User Experience for Digitas Health, the health agency of Digitas and a global leader in digital and healthcare communications. His responsibilities include ideation, design, research, methodologies, and building a world-class multi-disciplinary design practice. In addition to his extensive experience designing, developing, and testing applications, Dante has also presented at conferences and professional symposia across North America and, most recently, at the UPA International Conference in Munich. He has been published in MedAdNews and is currently working on a book about collaborative research, synthesis, and design.