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IUE2011 Conference

Spotlighting methods for dramatically improving today's user experience

IUE 2011, the seventh annual conference brought you top industry speakers, practitioners, and authors to provide you with the most complete package of Internet user experience design training, case studies, and real-world examples ever assembled.

We covered most aspects of web site design and strategy, including user experience design, graphics, branding, social media, content style, the migration to mobile, tablet, and automobiles, and enhancements that drive customers to your internet presence.

If you were unable to attend this year's conference, you may purchase the Conference Proceedings.

Mark your calendars as IUE2012 will be held July 16-18, 2012 in Ann Arbor Michigan.
The last day of the conference will be the first day of the Ann Arbor Art Fair, one of the largest in North America.

Keynote Speakers

Susan Weinschenk

Susan Weinschenk

"The Brain Lady"
President, User Experience Institute
Peter Morville

Peter Morville

Semantic Studios
President
Dave Mitropoulos-Rundus

Dave Mitropoulos-Rundus

UsableWorld
President

The Top 10 Things Every Designer Needs to Know About People

We design to elicit responses from people. We want them to buy, read, register, and take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. From her new book, 100 Things Every Designer Needs To Know About People, Dr. Weinschenk has picked her top 10 "things" that you need to know in order to design intuitive and engaging websites, applications and products that match the way people think, work, and play.

Ubiquitous Information Architecture


While the world waits for Web 3.0 and The Singularity, the real action has already begun. It's called the intertwingularity. It's an era at the crossroads of ubiquitous computing and the Internet, a place where information blurs the boundaries between products and services to enable cross-channel, multi-platform, trans-media, physico-digital user experiences. In this session, we'll explore how experience maps and "IA thinking" can improve the process and product of information architecture, knowledge management, and user experience design.

The Gap Between Today's Technology and Consumer Needs

Desktops, laptops, netbooks, and smartphones. Home, office, and transportation. Large footprint, small footprint, and ubiquity. Why are there still unmet customer needs for communications and internet connectivity? Take a tour of today's internet landscape and see where the roadblocks and missing pieces still exist.

Give-Aways

Gala Reception

  • Network while enjoying food, drink, and live jazz music
  • Witness famous Bobblehead Guru blogger Farris Khan as he drives his new Chevy Volt to the reception...
    ...INTO the reception...literally (and, as usual, he will have something to say about it).

After Hours

  • October 11 at 5pm - Reception and Poster Session
  • October 12 at 6pm - Tour of a REAL Agile development shop
  • October 12 at 7pm - IUE Pub Crawl

SPONSORS

Gold

Usable World Usable Development

Silver

Tobii Axure Loop11 TechSmith

Professional & Academic

Michigan Chapter of ACM SIGCHI Washtenaw Community College Michigan Usability Professionals Association

Michigan State University Usability/Accessibility Research and Consulting